Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. This means that the higher the ranking, the more likely people are to find the website.
That said, there are many factors that influence a website’s ranking on a search engine. The most notable examples can be found below.
1. A Secure and Accessible Website
This is important because if Google can’t access your website, it can’t index it and show it in the search results. Having the right URL is also important for users because it makes it easy for them to navigate to your site.
Google needs to be able to visit your website and look at the page content to understand what your website is about. You can help Google by having a well-coded website and by creating a robots.txt file that tells Google where it can and cannot look for your site information. You should also create a sitemap that lists all of your website’s pages.
HTTPS does not play a role in whether or not Google indexes a page, but it is a “lightweight ranking factor.” This means that having HTTPS is beneficial for users, although it may not significantly impact search engine rankings.
2. Page Speed (Both Desktops and Mobile Devices)
The speed of a web page is determined by a number of factors, including the size of the files that make up the page, the server it is hosted on, the code used to build the page, and the number of requests that the page makes. Reducing the size of files and code and optimizing the server can all help to improve page speed.
Google rolled out an update to its search engine algorithm that penalizes sites that don’t load quickly on mobile devices. The update started to affect sites in July 2018.
3. Mobile Friendliness
Google wants to make sure that people can find the information they need regardless of the device they’re using. So, if your website isn’t mobile-friendly, you could be missing out on a lot of traffic.
Google’s mobile-first index is now active, meaning that when users search on Google, the results are now being drawn from mobile-optimized sites first instead of sites optimized for desktop computers. If your site is not mobile-optimized, you risk being ranked lower than you otherwise would be.
This means making sure your site loads quickly, is easy to use and contains interesting and useful content. All these factors will help improve your ranking, but you need to ensure you are providing a good user experience first and foremost.
4. Domain Age, URL, and Authority
Sites just a year old rarely achieve a top ten Google search ranking. This is according to data from an Ahrefs study of two million pages.
That said, if you have a well-optimized website with good content, you shouldn’t worry about your domain name matching your target keyword. Google is more likely to rank your website higher if it’s relevant and useful, regardless of the keyword in your URL.
5. Optimized Content
Your content needs to be well-written and provide real value to your readers if you want it to positively affect your search engine rankings. That means creating content that is informative, keyword-rich, and engaging.
Conclusion
Overall, it is essential to know about the most important SEO ranking factors so that you can optimize your website accordingly. These ranking factors include things like the quality of your content, the relevance of your keywords, the speed of your website, and more. By optimizing your website for these factors, you can improve your chances of ranking higher in search engine results pages.
If you are looking for a well-trusted SEO company in West Palm Beach, FL, look no further than our expertise here at Mike’s Local Leads. We offer a wide range of services that are sure to boost the SEO properties of your website. Call us today, and let us rank your page amongst the web results in no time!
