Business owners expect immediate results in today’s fast-paced environment, but SEO’s advantages take time to materialize. How can you evaluate SEO’s effectiveness while waiting for your website to appear on the first page of search results?
Here are some ways to evaluate the success of your SEO strategy:
1. Competitor Analysis
The information mentioned above concerning your main online competitors should be considered as part of a thorough analysis of your SEO strategy.
It’s not about how good you are; SEO is a ranking system. It measures whether your website is more appealing and visible than the competition. Your rival’s strategy may also point out flaws in your strategy that you can take advantage of or suggest improvements for.
The number of times your website appears in search results without being clicked on is called impressions. These are excellent places to start because, in most cases, you will only show up on the first page when you start optimizing for keywords.
Since you’ll probably start on the lower pages, fewer people will click on you even though you appear in the search results. Knowing that you are starting to rank for those keywords is crucial so you can keep pushing for the top spot. The tracking of organic impressions is possible with Google Search Console.
Even periods can be compared to see if there has been an increase. Increased organic search impressions show the success of your SEO campaign.
3. Organic Search Traffic
Rankings aren’t the end goal of SEO, let’s face it. The ultimate goal is to boost sales and traffic. As a result, increasing organic traffic is an excellent sign that your SEO strategy is working.
Focusing on organic traffic data rather than comprehensive traffic data is crucial because activities other than SEO may be affecting your results. On the other hand, a decline in organic traffic might be a sign that your SEO strategy needs improvement.
To accurately assess your SEO success, comparing your traffic analysis to the same time last year is crucial.
4. Page Ranking Number
Another way to assess is the number of pages you rank for. If the number of pages you rank rises, your SEO works.
If it falls, you may have a problem on your hands, which could be caused by penalties or indexing issues. Specific pages you have optimized may not appear in search results if you have an indexing problem.
Search engines are unable to crawl your website efficiently. Even if you only get one click per page, the more pages you optimize, the more pages you should rank for.
5. Backlink Count
Just as crucial as on-page optimization is link building. The quantity of high-quality backlinks is critical (links from other websites to your website). This is a key performance indicator as well.
If you’re doing good SEO, it’s normal to notice an increase in the number of backlinks to your website. If you outsource your SEO, you should keep an eye on this metric to ensure they are doing everything possible to boost your rankings and SEO outcomes.
Keep track of your backlinks to see if they are growing or shrinking or if both the quantity and the root domains from which they come are stable. Monitoring these links’ quality is also crucial. Links of poor quality can be detrimental and equivalent to no connections.
There are many ways to assess whether or not your SEO strategy is working. Reviewing your traffic statistics, studying your competitor’s traffic patterns, and analyzing your website’s Google ranking can tell you whether you’re on the right track. Keep tweaking your approach as needed to reach your goals. Your success is guaranteed!
If you need an SEO company in Palm Beach to assess whether or not your SEO strategy is working, Mike’s Local Lead is here to help you! Our experts will provide a custom personal audit by sharing their screens, so you can see what’s going on with your website. Contact us immediately!