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8 Important Factors to Prioritize in a New SEO Campaign

When starting a new SEO campaign, it’s important to make sure that you prioritize your tasks to make the most impactful changes. With many different factors to contemplate, it can be difficult to know where to start. However, by taking the time to prioritize your tasks, you can make sure that your campaign is as effective as possible.

Here are some of the SEO campaign factors that should be given some importance:

1) Objectives

Before starting any SEO campaign, you need to clearly understand your goals and objectives. What are you gunning to achieve with your SEO efforts? Are you hoping to improve your website’s visibility in search engines? Do you want to increase traffic to your website? With a clear understanding of your goals, you can begin to develop a plan of action.

2) Campaign Timeline

Businesses must have a crystal clear understanding of how long their SEO campaign will last. Are you looking to improve your website’s visibility in search engines in the short term? Or are you hoping to see long-term results? Depending on your goals, you will need to develop a timeline that outlines when you will see results.

3) Keyword Research

One significant part of any SEO campaign is keyword research. Companies need to identify the keywords that potential customers are using to search for their products or services. With a good list of relevant keywords and phrases, you can optimize your website for these terms and achieve better SEO campaign results.

4) Site Functionality

For any website to be visible in search engines, it must be properly configured. Any broken links or pages that return errors will hurt your SEO campaign, so take the right steps to keep your site fully functional. Aside from repairing, this includes ensuring that your website is mobile-friendly, has a sitemap, and is properly linked to your social media accounts.

5) Core Website Pages

Every website should have certain pages that are essential to the user experience. The home page is obviously the most important, but you should also make sure that your contact page, about page, and product or service pages are in good order. These pages are some of the most-visited pages on any website, so it’s important to make sure they are properly optimized.

6) Website Index

Search engines need to be able to properly index your website for it to appear in search results. This means that your site must be configured in a way that allows Google and other search engines to access and read the content of your website. If you want to maximize the visibility of your website, ensure that your website is properly indexed.

7) Backlinks

Backlinks are no doubt an important ranking factor for any site. The more high-quality backlinks you have, the higher your website will rank in search results. Make sure you are constantly building backlinks from high-quality websites. The best way to do this is to create great content that other websites will want to link to.

8) Content

A business website’s content is one of the most important factors in determining its success. The content needs to be well-written, informative, and engaging. It should also be keyword-rich so that it can be properly indexed by search engines, so prioritize this when it comes to your SEO campaign.


In conclusion, it is important to prioritize a new SEO campaign to focus on the most important tasks first. By doing so, your campaign is sure to be successful without wasting time on tasks that are not as important.
Seeking local SEO services in West Palm Beach? Mike’s Local Leads is a digital marketing agency that specializes in website design and SEO. Get in touch with us today!

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